Lumily is an ethical brand that focuses on creating social change one fair trade product at a time. We partner with small-scale artisans in Guatemala, Mexico, and Thailand to design a bold collection that represents relationships, sustainability and hope. We believe in the importance of ethical practices in all phases of our business, from sourcing, to production, through sales. ♡
The name ‘Lumily’ comes from a deeply held belief that the world represents one family. “Lum” means world in Tzotzil, a dialect of Mayan language and “ily” comes from family. When we support others, regardless of who they are and where they live, we support our global family. Thank you for being part of our family! One world... one family... Lumily.
The story on how Lumily was born is a magical one. Our founder, Giovanna, had just moved to San Diego. She got a big, fancy corporate job and thought that she had made it. Only to quickly realize, that this dream job was in fact, not her dream. She was going through the motions, bored, feeling stuck and unhappy. So, she took a trip to visit her brother living in Thailand to gain perspective. While there, she had one of those AHA! moments, where she knew from one second to the next her life had to change. She couldn’t deny the fact that her job was not serving her soul’s desire to make an impact in the world. So she quit her job, sold all of her belongings, took all of her savings and headed on a mission to find a deeper connection to life. She had no business plan, just a desire to make a positive impact in the world. In true Eat, Pray, Love style, that journey started in India.